Bozoma Saint John
Hall of Fame Marketing Executive
Netflix, Pepsi, Apple, Uber
Amit Patel
CEO & President
Rakuten International
The Agenda
Select a Curated Program
By Theme
Connection Room Open
Tuesday, 1:00 PM
The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting.
If you'd like a reserved table or a private meeting room for the entirety of the conference, please view our sponsorship offerings.
- Connection
- For Advertisers
- For Agencies
- For Publishers
Sessions (to be announced soon)
Wednesday, 9:00 AM
- Inspiration
- For Advertisers
- For Agencies
- For Publishers
Private Meeting Rooms & Pods
Wednesday, 9:00 AM
- Connection
- For Advertisers
- For Agencies
- For Publishers
Connection Room Open
Wednesday, 9:00 AM
The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting.
If you'd like a reserved table or a private meeting room for the entirety of the conference, please view our sponsorship offerings.
- Connection
- For Advertisers
- For Agencies
- For Publishers
Rewarding Experiences
Wednesday, 9:00 AM
Make the most of your Optimism experience and earn points to redeem for prizes
When you scan your bracelet and participate in specific event activities, you'll earn points for a variety of prize levels - to be announced! Collect your prizes at the Rewarding Experiences Pavilion in front of the Costa de Sol Ballroom.
Ahead of the event, more details and leaderboard will be listed in event app.
- Celebration
- For Advertisers
- For Agencies
- For Publishers
Golden Link Awards
Wednesday, 5:00 PM
The Golden Link Awards will take place in the evening on May 28, 2025. The ceremony is aimed at celebrating and recognizing industry-leading advertisers, publishers and agencies. Nominations will open in February.
- Celebration
- For Advertisers
- For Agencies
- For Publishers
Sessions (to be announced soon)
Thursday, 9:00 AM
- Inspiration
- For Advertisers
- For Agencies
- For Publishers
Rewarding Experiences
Thursday, 9:00 AM
Make the most of your Optimism experience and earn points to redeem for prizes
When you scan your bracelet and participate in specific event activities, you'll earn points for a variety of prize levels - to be announced! Collect your prizes at the Rewarding Experiences Pavilion in front of the Costa de Sol Ballroom.
Ahead of the event, more details and leaderboard will be listed in event app.
- Celebration
- For Advertisers
- For Agencies
- For Publishers
Connection Room Open
Thursday, 9:00 AM
The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting.
If you'd like a reserved table or a private meeting room for the entirety of the conference, please view our sponsorship offerings.
- Connection
- For Advertisers
- For Agencies
- For Publishers
Private Meeting Rooms & Pods
Thursday, 9:00 AM
- Connection
- For Advertisers
- For Agencies
- For Publishers
A Conversation with Bozoma “Boz” Saint John
Thursday, 10:15 AM
A trailblazing and genuine change-agent, she is a Hall of Fame Inducted Marketing Executive. Her remarkable success at Netflix, Pepsi, Apple, Uber; the Endeavor brands proves her to be one of the most effective marketers of any generation. She was named Forbes #1 Most Influential CMO in 2021. With almost 20 years of experience that spans multiple industries including digital music and entertainment, consumer packaged goods, fashion, sports and automotive, Bozoma is a leader heralded for her bold thinking and cutting-edge ideas. Prior to Netflix and Endeavor, she served as the Chief Brand Officer at Uber and as the Head of Global Consumer Marketing for Apple Music and iTunes, where she built and launched Apple Music, as well as spearheaded campaigns geared towards growing consumer brand recognition, loyalty, and equity around the world. Bozoma “Boz” Saint John will take the stage at Rakuten Optimism. A trailblazing and genuine change-agent, she is a Hall of Fame Inducted Marketing Executive. Her remarkable success at Netflix, Pepsi, Apple, Uber; the Endeavor brands proves her to be one of the most effective marketers of any generation. She was named Forbes #1 Most Influential CMO in 2021. With almost 20 years of experience that spans multiple industries including digital music and entertainment, consumer packaged goods, fashion, sports and automotive, Bozoma is a leader heralded for her bold thinking and cutting-edge ideas. Prior to Netflix and Endeavor, she served as the Chief Brand Officer at Uber and as the Head of Global Consumer Marketing for Apple Music and iTunes, where she built and launched Apple Music, as well as spearheaded campaigns geared towards growing consumer brand recognition, loyalty, and equity around the world.
- Inspiration
- For Advertisers
- For Agencies
- For Publishers
Executive Remarks & Keynote Speaker
Thursday, 10:15 AM
- Inspiration
- For Advertisers
- For Agencies
- For Publishers
Sessions (to be announced soon)
Thursday, 1:00 PM
- Inspiration
- For Advertisers
- For Agencies
- For Publishers
Financial and Travel Happy Hour
Thursday, 4:30 PM
- Connection
- For Advertisers
- For Agencies
- For Publishers
Closing Party
Thursday, 7:00 PM
The Optimism Closing Party will bring everyone together for a festive farewell. Stay tuned for details!
- Celebration
- For Advertisers
- For Agencies
- For Publishers
