Rakuten Optimism 2018 | Sept 7 | San Francisco, CA
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Speakers

Check out our growing list of first-class speakers, led by Hiroshi "Mickey" Mikitani, Founder, Chairman, and CEO of Rakuten.

Hiroshi Mikitani
Hiroshi "Mickey"
Mikitani
Founder, Chairman, & CEO
Rakuten
Hiroshi Mikitani
S 9:00 am
E 11:30 am

Keynote Sessions

The first part of the day will be jam-packed with thought-provoking presentations from digital experts, and Rakuten executives including Rakuten Founder, Chairman, and CEO Hiroshi "Mickey" Mikitani. All of the keynote speakers will be announced soon.

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John Zimmer
John
Zimmer
President and Co-founder
Lyft
John Zimmer
S 9:00 am
E 11:30 am

Keynote Sessions

The first part of the day will be jam-packed with thought-provoking presentations from digital experts, and Rakuten executives including Rakuten Founder, Chairman, and CEO Hiroshi "Mickey" Mikitani. All of the keynote speakers will be announced soon.

Register Now
Surprise NBA Champion Golden State Warrior
Golden State Warriors
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Surprise NBA Champion Golden State Warrior
David Alpert
David
Alpert
CEO, Executive Producer
Skybound Entertainment, The Walking Dead
David Alpert
S 2:00 pm
E 2:40 pm

Channeling Fandom: Empower Millennials and Gen-Z consumers by connecting with their passions

David Alpert (CEO and Executive Producer, Skybound Entertainment, The Walking Dead)

In a noisy and competitive media landscape, how can you make sure that your brand cuts through? Hear from superstar content creators and brands about how they are leveraging the power of fandom to connect more deeply with their Gen-Z and Millennial audiences.

Larkin Hall
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Joe De Sena
Joe
De Sena
CEO and Co-founder
Spartan Race
Joe De Sena
S 3:40 pm
E 4:20 pm

Ready, Set, Go! Empower The Growth of the Spartan Race

Joe De Sena (CEO and Co-founder, Spartan Race), Tony Zito (Head of Global Ad Business, Rakuten)

Obstacle course racing has become a fast-paced and highly competitive industry. Hear how one of the world's biggest race organizations, Spartan Race, has transformed itself with the power of highly targeted cross-channel marketing, powered by Rakuten Marketing. By utilizing their unique solutions for customer acquisition and retention, Rakuten Marketing has helped Spartan Race (which now puts on 200 races in over 30 countries) to achieve sustainable growth and drive true business success.

Polk Hall
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Amit Patel
Amit
Patel
CEO
Ebates
Amit Patel
S 9:00 am
E 11:30 am

Keynote Sessions

The first part of the day will be jam-packed with thought-provoking presentations from digital experts, and Rakuten executives including Rakuten Founder, Chairman, and CEO Hiroshi "Mickey" Mikitani. All of the keynote speakers will be announced soon.

Register Now
Cynthia Lee
Cynthia
Lee
VP, Merchandising and Sales
Rakuten.com
Cynthia Lee
S 2:50 pm
E 3:30 pm

Can Brands and Marketplaces Coexist? Hear the Truth from Top National Brands

Cynthia Lee (VP, Merchandising and Sales, Rakuten.com)

This lively discussion with Rakuten.com and leading merchants will explore how brands navigate the complexities of building their brand within marketplaces. From expanding brand presence beyond owned channels, to communicating with customers, and building loyalty, the conversation will uncover stories and candid advice to inspire brands both small and large.

Polk Hall
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Tony Zito
Tony
Zito
Head of Global Ad Business
Rakuten
Tony Zito
S 3:40 pm
E 4:20 pm

Ready, Set, Go! Empower The Growth of the Spartan Race

Joe De Sena (CEO and Co-founder, Spartan Race), Tony Zito (Head of Global Ad Business, Rakuten)

Obstacle course racing has become a fast-paced and highly competitive industry. Hear how one of the world's biggest race organizations, Spartan Race, has transformed itself with the power of highly targeted cross-channel marketing, powered by Rakuten Marketing. By utilizing their unique solutions for customer acquisition and retention, Rakuten Marketing has helped Spartan Race (which now puts on 200 races in over 30 countries) to achieve sustainable growth and drive true business success.

Polk Hall
Register Now
Ken Cassar
Ken
Cassar
VP, Principal Analyst
Rakuten Intelligence
Ken Cassar
S 2:00 pm
E 2:40 pm

Data-driven: Top Insights that will Empower Online Brand Behavior

Ken Cassar (VP, Principal Analyst, Rakuten Intelligence)

E-commerce is changing the way people buy and discover products online, which has major implications for marketers. Rakuten Intelligence, the global business intelligence platform, has a panel of 5.5 million consumers that delivers a wealth of data from which to draw impactful and actionable insights to help companies shape their online marketing strategies. Slice will share fresh data and insights about the trends that that will shift how companies approach their online marketing and merchandising efforts.

Polk Hall
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Blake Gifford
Blake
Gifford
Influencer
Blake Von D
Blake Gifford
S 3:40 pm
E 4:20 pm

The Future of Influencer Marketing

Adriana Lee (Technology Reporter, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
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Erin Schrader
Erin
Schrader
Influencer
Living in Yellow
Erin Schrader
S 3:40 pm
E 4:20 pm

The Future of Influencer Marketing

Adriana Lee (Technology Reporter, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Alison Stiefel
Alison
Stiefel
VP, Marketing & GM International
ShopStyle
Alison Stiefel
S 3:40 pm
E 4:20 pm

The Future of Influencer Marketing

Adriana Lee (Technology Reporter, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Djamel Agaoua
Djamel
Agaoua
CEO
Rakuten Viber
Djamel Agaoua
S 2:50 pm
E 3:30 pm

Pass, shoot, score: Empower Fans through Messaging Apps

Djamel Agaoua (CEO, Rakuten Viber)

Hear from the CEO of Viber, one of the world's largest mobile messaging apps, about how sports brands use Viber to enable massive and passionate sports communities. Viber's new Community functionality is being leveraged by teams, brands, and celebrities to drive tremendous promotional opportunities globally.

Larkin Hall
Register Now
Hilary Sloan
Hilary
Sloan
Director, Business Development
ShopStyle
Hilary Sloan
S 3:40 pm
E 4:20 pm

The Future of Influencer Marketing

Adriana Lee (Technology Reporter, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Michael Manzione
Michael
Manzione
CEO
Rakuten Super Logistics
Michael Manzione
S 3:40 pm
E 4:20 pm

Driving to Happiness: Empower fulfillment to realize true customer satisfaction

Michael Manzione (CEO, Rakuten Super Logistics), Mary Marriott (VP, Operations, Rakuten Super Logistics), Gene Valaquin (VP, Information Technology, Rakuten Super Logistics)

Digital transformation is driving most companies to completely rethink their delivery and fulfillment models. From click and collect, to same-day delivery, to ridesharing delivery, new consumer expectations and economics are fundamentally disrupting how businesses distribute their goods to their customers. Open your eyes to a new world of fulfillment.

Register Now
Mary Marriott
Mary
Marriott
VP, Operations
Rakuten Super Logistics
Mary Marriott
S 3:40 pm
E 4:20 pm

Driving to Happiness: Empower fulfillment to realize true customer satisfaction

Michael Manzione (CEO, Rakuten Super Logistics), Mary Marriott (VP, Operations, Rakuten Super Logistics), Gene Valaquin (VP, Information Technology, Rakuten Super Logistics)

Digital transformation is driving most companies to completely rethink their delivery and fulfillment models. From click and collect, to same-day delivery, to ridesharing delivery, new consumer expectations and economics are fundamentally disrupting how businesses distribute their goods to their customers. Open your eyes to a new world of fulfillment.

Register Now
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