Rakuten Optimism 2018 | Sept 7 | San Francisco, CA
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Speakers

Check out our growing list of first-class speakers, led by Hiroshi "Mickey" Mikitani, Founder, Chairman, and CEO of Rakuten.

Hiroshi Mikitani
Hiroshi "Mickey"
Mikitani
Founder, Chairman, & CEO
Rakuten
Hiroshi Mikitani
S 10:55 am
E 11:55 am

Rakuten's vision for the future: the next stage of retail

Hiroshi "Mickey" Mikitani (Founder, Chairman, & CEO, Rakuten), John Zimmer (President & Co-founder, Lyft)

Hear Mickey's bold take on empowering customers and your brand in today's 24/7 connected world. Plus, he'll be joined by John Zimmer, President and Co-founder of Lyft, for a compelling fireside chat.

Register Now
John Zimmer
John
Zimmer
President and Co-founder
Lyft
John Zimmer
S 10:55 am
E 11:55 am

Rakuten's vision for the future: the next stage of retail

Hiroshi "Mickey" Mikitani (Founder, Chairman, & CEO, Rakuten), John Zimmer (President & Co-founder, Lyft)

Hear Mickey's bold take on empowering customers and your brand in today's 24/7 connected world. Plus, he'll be joined by John Zimmer, President and Co-founder of Lyft, for a compelling fireside chat.

Register Now
David Alpert
David
Alpert
CEO, Executive Producer
Skybound Entertainment, The Walking Dead
David Alpert
S 2:45 pm
E 3:25 pm

Channeling Fandom: Empower Millennials and Gen-Z consumers by connecting with their passions

David Alpert (CEO and Executive Producer, Skybound Entertainment, The Walking Dead), Mark Jocson (SVP of Strategic Initiatives & Business Development, Rakuten Viki), Jim Louderback (CEO, VidCon), Masaya Ueno (Chief of Staff & Interim CEO, Rakuten Viki)

In a noisy and competitive media landscape, how can you make sure that your brand cuts through? Hear from superstar content creators and brands about how they are leveraging the power of fandom to connect more deeply with their Gen-Z and Millennial audiences.

Larkin Hall
Register Now
Joe De Sena
Joe
De Sena
CEO and Founder
Spartan Race
Joe De Sena
S 4:15 pm
E 4:55 pm

Ready, Set, Go! Empower The Growth of the Spartan Race

Joe De Sena (CEO and Founder, Spartan Race), Tony Zito (Head of Global Ad Business, Rakuten)

Obstacle course racing has become a fast-paced and highly competitive industry. Hear how one of the world's biggest race organizations, Spartan Race, has transformed itself with the power of highly targeted cross-channel marketing, powered by Rakuten Marketing. By utilizing their unique solutions for customer acquisition and retention, Rakuten Marketing has helped Spartan Race (which now puts on 200 races in over 30 countries) to achieve sustainable growth and drive true business success.

Polk Hall
Register Now
Amit Patel
Amit
Patel
CEO
Ebates
Amit Patel
S 1:15 pm
E 1:55 pm

The Future of Loyalty & Member Engagement

Amit Patel (CEO, Ebates)

The way we connect with customers is constantly changing. Discover what the future of loyalty and engagement has in store.

Register Now
Cynthia Lee
Cynthia
Lee
VP, Merchandising and Sales
Rakuten.com
Cynthia Lee
S 3:35 pm
E 4:05 pm

Can Brands and Marketplaces Coexist? Hear the Truth from Top National Brands

Cynthia Lee (VP, Merchandising and Sales, Rakuten.com), Chase Andries (Partner Management U.S. Marketplaces, Dell), Jacob Uhland (Senior Director Digital Multi-Channel Development, VF Corporation)

This lively discussion with Rakuten.com and leading merchants will explore how brands navigate the complexities of building their brand within marketplaces. From expanding brand presence beyond owned channels, to communicating with customers, and building loyalty, the conversation will uncover stories and candid advice to inspire brands both small and large.

Polk Hall
Register Now
Tony Zito
Tony
Zito
Head of Global Ad Business
Rakuten
Tony Zito
S 4:15 pm
E 4:55 pm

Ready, Set, Go! Empower The Growth of the Spartan Race

Joe De Sena (CEO and Founder, Spartan Race), Tony Zito (Head of Global Ad Business, Rakuten)

Obstacle course racing has become a fast-paced and highly competitive industry. Hear how one of the world's biggest race organizations, Spartan Race, has transformed itself with the power of highly targeted cross-channel marketing, powered by Rakuten Marketing. By utilizing their unique solutions for customer acquisition and retention, Rakuten Marketing has helped Spartan Race (which now puts on 200 races in over 30 countries) to achieve sustainable growth and drive true business success.

Polk Hall
Register Now
Blake Gifford
Blake
Gifford
Influencer
Blake Von D
Blake Gifford
S 4:15 pm
E 4:55 pm

The Future of Influencer Marketing

Marcy Medina (West Coast Bureau Chief, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle), Loren Simon (Head of Digital, Everlane)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Jordan Bell
Jordan
Bell
Center-Forward
Golden State Warriors
Jordan Bell
S 10:20 am
E 10:40 am

EMPOWERING HIGH PERFORMANCE

Mike Brown (Assistant Coach, Golden State Warriors), Jordan Bell (Center-Forward, Golden State Warriors)

Mike Brown, assistant head coach of the Golden State Warriors, and forward, Jordan Bell, take to the stage to discuss strategies that the team leverages to build a spirit of optimism on the court, to strengthen mental toughness and to promote shared team values.

Brown has helped guide the Warriors to their third title in four years and is currently going into his third season with the team. Bell is entering his second season with the team after being acquired by Golden State in 2017.

Register Now
Mike Brown
Mike
Brown
Assistant Coach
Golden State Warriors
Mike Brown
S 10:20 am
E 10:40 am

EMPOWERING HIGH PERFORMANCE

Mike Brown (Assistant Coach, Golden State Warriors), Jordan Bell (Center-Forward, Golden State Warriors)

Mike Brown, assistant head coach of the Golden State Warriors, and forward, Jordan Bell, take to the stage to discuss strategies that the team leverages to build a spirit of optimism on the court, to strengthen mental toughness and to promote shared team values.

Brown has helped guide the Warriors to their third title in four years and is currently going into his third season with the team. Bell is entering his second season with the team after being acquired by Golden State in 2017.

Register Now
Erin Schrader
Erin
Schrader
Influencer
Living in Yellow
Erin Schrader
S 4:15 pm
E 4:55 pm

The Future of Influencer Marketing

Marcy Medina (West Coast Bureau Chief, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle), Loren Simon (Head of Digital, Everlane)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Ken Cassar
Ken
Cassar
VP, Principal Analyst
Rakuten Intelligence
Ken Cassar
S 2:45 pm
E 3:25 pm

Data-driven: Top Insights that will Empower Online Brand Behavior

Ken Cassar (VP, Principal Analyst, Rakuten Intelligence)

E-commerce is changing the way people buy and discover products online, which has major implications for marketers. Rakuten Intelligence, the global business intelligence platform, has a panel of 5.5 million consumers that delivers a wealth of data from which to draw impactful and actionable insights to help companies shape their online marketing strategies. Rakuten Intelligence will share fresh data and insights about the trends that that will shift how companies approach their online marketing and merchandising efforts.

Polk Hall
Register Now
Alison Stiefel
Alison
Stiefel
VP, Marketing & GM International
ShopStyle
Alison Stiefel
S 4:15 pm
E 4:55 pm

The Future of Influencer Marketing

Marcy Medina (West Coast Bureau Chief, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle), Loren Simon (Head of Digital, Everlane)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Djamel Agaoua
Djamel
Agaoua
CEO
Rakuten Viber
Djamel Agaoua
S 3:35 pm
E 4:05 pm

Pass, shoot, score: Empower Fans through Messaging Apps

Djamel Agaoua (CEO, Rakuten Viber), Katherine Hays (CEO & Co-founder, Vivoom), Eric Serra (Head of Digital Channels, FC Barcelona)

Hear from the CEO of Viber, one of the world's largest mobile messaging apps, about how sports brands use Viber to enable massive and passionate sports communities. Viber's new Community functionality is being leveraged by teams, brands, and celebrities to drive tremendous promotional opportunities globally.

Larkin Hall
Register Now
Hilary Sloan
Hilary
Sloan
Director, Business Development
ShopStyle
Hilary Sloan
S 4:15 pm
E 4:55 pm

The Future of Influencer Marketing

Marcy Medina (West Coast Bureau Chief, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle), Loren Simon (Head of Digital, Everlane)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Michael Manzione
Michael
Manzione
CEO
Rakuten Super Logistics
Michael Manzione
S 4:15 pm
E 4:55 pm

Driving to Happiness: Empower fulfillment to realize true customer satisfaction

Michael Manzione (CEO, Rakuten Super Logistics), Mary Marriott (VP, Operations, Rakuten Super Logistics), Gene Valaquin (VP, Information Technology, Rakuten Super Logistics)

Digital transformation is driving most companies to completely rethink their delivery and fulfillment models. From click and collect, to same-day delivery, to ridesharing delivery, new consumer expectations and economics are fundamentally disrupting how businesses distribute their goods to their customers. Open your eyes to a new world of fulfillment.

Register Now
Ryan Holiday
Ryan
Holiday
Author of Growth Hacker Marketing
Ryan Holiday
S 1:55 pm
E 2:25 pm

Empowering Brands to Build Fast and Build to Last

Ryan Holiday (Author, Growth Hacker Marketing), Michael Tamblyn (CEO, Rakuten Kobo)

How do companies like Dropbox, Facebook, AirBnb, and Twitter build to become multi-billion dollar brands without spending a dime on "traditional marketing"? How do companies create perennial sellers in a disposable world? It turns out, real success depends on a dedication to a few core principles. It takes a disciplined mindset to create teams capable of knowing when it's right to deviate from the tried-and-true or the chase for wealth and growth at any cost. Ryan Holiday, bestselling author of books including Growth Hacker Marketing, The Perennial Seller, and Ego is the Enemy, speaks with Rakuten Kobo CEO Michael Tamblyn on how disruptive, counter-intuitive and ultimately human ideas are the engine of success in our fast, distracted and technology-driven world.

Register Now
Mary Marriott
Mary
Marriott
VP, Operations
Rakuten Super Logistics
Mary Marriott
S 4:15 pm
E 4:55 pm

Driving to Happiness: Empower fulfillment to realize true customer satisfaction

Michael Manzione (CEO, Rakuten Super Logistics), Mary Marriott (VP, Operations, Rakuten Super Logistics), Gene Valaquin (VP, Information Technology, Rakuten Super Logistics)

Digital transformation is driving most companies to completely rethink their delivery and fulfillment models. From click and collect, to same-day delivery, to ridesharing delivery, new consumer expectations and economics are fundamentally disrupting how businesses distribute their goods to their customers. Open your eyes to a new world of fulfillment.

Register Now
Mark Jocson
Mark
Jocson
SVP of Strategic Initiatives & Business Development
Rakuten Viki
Mark Jocson
S 2:45 pm
E 3:25 pm

Channeling Fandom: Empower Millennials and Gen-Z consumers by connecting with their passions

David Alpert (CEO and Executive Producer, Skybound Entertainment, The Walking Dead), Mark Jocson (SVP of Strategic Initiatives & Business Development, Rakuten Viki), Jim Louderback (CEO, VidCon), Masaya Ueno (Chief of Staff & Interim CEO, Rakuten Viki)

In a noisy and competitive media landscape, how can you make sure that your brand cuts through? Hear from superstar content creators and brands about how they are leveraging the power of fandom to connect more deeply with their Gen-Z and Millennial audiences.

Larkin Hall
Register Now
Steve Potash
Steve
Potash
Founder & CEO
Rakuten OverDrive
Steve Potash
S 5:05 pm
E 5:45 pm

Books Improve Lives: Empower Yourself and Your Community Through Reading and Literacy

Ryan Serhant (Realtor, Star of Bravo's "Million Dollar Listing New York" and "Sell it like Serhant," Author), Steve Potash (Founder & CEO, Rakuten OverDrive), Michelle Jeffers (Chief of Community Programs & Partnerships, San Francisco Public Library)

We live in an amazing time, where the future of the written word is digital. OverDrive, the world's leading digital reading platform for tens of thousands of libraries and schools, will lead a powerful panel discussion about the impact of reading on society. Thought leaders will discuss how the digital transition has created greater access to the written word and how eBooks and digital audiobooks are empowering personal improvement through information, education, and learning.

Larkin Hall
Register Now
Ryan Serhant
Ryan
Serhant
Realtor, Star of Bravo's "Million Dollar Listing New York" and Author, "Sell it like Serhant"
Ryan Serhant
S 5:05 pm
E 5:45 pm

Books Improve Lives: Empower Yourself and Your Community Through Reading and Literacy

Ryan Serhant (Realtor, Star of Bravo's "Million Dollar Listing New York" and "Sell it like Serhant," Author), Steve Potash (Founder & CEO, Rakuten OverDrive), Michelle Jeffers (Chief of Community Programs & Partnerships, San Francisco Public Library)

We live in an amazing time, where the future of the written word is digital. OverDrive, the world's leading digital reading platform for tens of thousands of libraries and schools, will lead a powerful panel discussion about the impact of reading on society. Thought leaders will discuss how the digital transition has created greater access to the written word and how eBooks and digital audiobooks are empowering personal improvement through information, education, and learning.

Larkin Hall
Register Now
Yaz Iida
Yaz
Iida
President
Rakuten USA
Yaz Iida
S 9:00 am
E 9:10 am

Welcome

Yaz Iida (President, Rakuten USA)

Kick off the day with an inspiring welcome from Rakuten USA President Yaz Iida.

Register Now
Michelle Jeffers
Michelle
Jeffers
Chief of Community Programs & Partnerships
San Francisco Public Library
Michelle Jeffers
S 5:05 pm
E 5:45 pm

Books Improve Lives: Empower Yourself and Your Community Through Reading and Literacy

Ryan Serhant (Realtor, Star of Bravo's "Million Dollar Listing New York" and "Sell it like Serhant," Author), Steve Potash (Founder & CEO, Rakuten OverDrive), Michelle Jeffers (Chief of Community Programs & Partnerships, San Francisco Public Library)

We live in an amazing time, where the future of the written word is digital. OverDrive, the world's leading digital reading platform for tens of thousands of libraries and schools, will lead a powerful panel discussion about the impact of reading on society. Thought leaders will discuss how the digital transition has created greater access to the written word and how eBooks and digital audiobooks are empowering personal improvement through information, education, and learning.

Larkin Hall
Register Now
Juan Garcia
Juan
Garcia
President
Disco
Juan Garcia
S 5:05 pm
E 5:45 pm

MOBILE APPS MADE EASY: EMPOWER YOUR TEAM AND DELIVER THE BEST USER EXPERIENCE

Juan Garcia (President, Disco)

Today more than 90% of smartphone users use apps. From engaging e-commerce to innovative educational solutions, Rakuten Aquafadas empowers you and your customers to create beautiful app experiences, enriched by the Rakuten services ecosystem, all while keeping cost and complexity down. Rakuten Aquafadas’ U.S. partner Disco will share case studies, success stories and app demos.

Room 313
Register Now
Stephan Zimmermann
Stephan
Zimmermann
Senior Partner
McKinsey & Company
Stephan Zimmermann
S 9:10 am
E 9:40 am

Key trends & winners in the future e-commerce and digital world

Stephan Zimmermann (Senior Partner, McKinsey & Company)

Our digital world is accelerating. Winning in this new world will require innovation and agile execution at a drastically faster pace. New technologies and massive data are going to reshape the experience for consumers and enable leading companies to improve their execution. This presentation will explore the key trends that shape the next 5 years and lay out a set of key must haves for winners.

Register Now
Chase Andries
Chase
Andries
Partner Management U.S. Marketplaces
Dell
Chase Andries
S 3:35 pm
E 4:05 pm

Can Brands and Marketplaces Coexist? Hear the Truth from Top National Brands

Cynthia Lee (VP, Merchandising and Sales, Rakuten.com), Chase Andries (Partner Management U.S. Marketplaces, Dell), Jacob Uhland (Senior Director Digital Multi-Channel Development, VF Corporation)

This lively discussion with Rakuten.com and leading merchants will explore how brands navigate the complexities of building their brand within marketplaces. From expanding brand presence beyond owned channels, to communicating with customers, and building loyalty, the conversation will uncover stories and candid advice to inspire brands both small and large.

Polk Hall
Register Now
Jacob Uhland
Jacob
Uhland
Senior Director Digital Multi-Channel Development
VF Corporation
Jacob Uhland
S 3:35 pm
E 4:05 pm

Can Brands and Marketplaces Coexist? Hear the Truth from Top National Brands

Cynthia Lee (VP, Merchandising and Sales, Rakuten.com), Chase Andries (Partner Management U.S. Marketplaces, Dell), Jacob Uhland (Senior Director Digital Multi-Channel Development, VF Corporation)

This lively discussion with Rakuten.com and leading merchants will explore how brands navigate the complexities of building their brand within marketplaces. From expanding brand presence beyond owned channels, to communicating with customers, and building loyalty, the conversation will uncover stories and candid advice to inspire brands both small and large.

Polk Hall
Register Now
Marcy Medina
Marcy
Medina
West Coast Bureau Chief
Women's Wear Daily
Marcy Medina
S 4:15 pm
E 4:55 pm

The Future of Influencer Marketing

Marcy Medina (West Coast Bureau Chief, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle), Loren Simon (Head of Digital, Everlane)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Andy Sperry
Andy
Sperry
CMO
Renew Co.
Andy Sperry
S 5:05 pm
E 5:45 pm

Customers first: Empowering a Superior Customer Experience

Eric Lebre (Associate Vice President, Market and Social Insights, U.S. & Americas, L’Oreal), Denise Fender (Global Director of Digital & Marketing, FitFlop), Andy Sperry (CMO, Renew Co.), Paris Loesch (GM, Enterprise, Rakuten Marketing)

How can we deliver a truly memorable and impactful customer experience? This is the question that every modern company is constantly asking itself. Rakuten Marketing will lead a panel of distinguished global marketers in a discussion about how brands can deliver meaningful shopping interactions that inspire long-lasting relationships.

Polk Hall
Register Now
Loren Simon
Loren
Simon
Head of Digital
Everlane
Loren Simon
S 4:15 pm
E 4:55 pm

The Future of Influencer Marketing

Marcy Medina (West Coast Bureau Chief, Women's Wear Daily), Erin Schrader (Influencer, Living in Yellow), Blake Gifford (Influencer, Blake Von D), Alison Stiefel (VP, Marketing & GM International, ShopStyle), Hilary Sloan (Director, Business Development, ShopStyle), Loren Simon (Head of Digital, Everlane)

This panel will address topics pertaining to how retailers and brands work with influencers across various industries on campaigns that range in scope and size. Speakers will touch on what the growth of the influencer economy means for the fashion and retail industry overall, including the future of influencer marketing, the role of tech and social media, and the importance of diversity and authenticity. Moderated by WWD technology reporter Adriana Lee, this panel includes influencers Erin Schrader of Living in Yellow, Blake Gifford of Blake von D, and Hilary Sloan, head of ShopStyle Collective.

Larkin Hall
Register Now
Neal Richter
Neal
Richter
CTO
Rakuten Marketing
Neal Richter
S 10:00 am
E 10:20 am

CONNECTING COMMUNITIES AND EMPOWERING BRANDS THROUGH TECHNOLOGY AND INNOVATION

Neal Richter (CTO, Rakuten Marketing)

Join Rakuten’s tech leaders to learn about how the latest global innovations are being used to empower communities, build stronger membership programs, and create more meaningful experiences for consumers around the world.

Register Now
Katherine Hays
Katherine
Hays
CEO & Co-founder
Vivoom
Katherine Hays
S 3:35 pm
E 4:05 pm

Pass, shoot, score: Empower Fans through Messaging Apps

Djamel Agaoua (CEO, Rakuten Viber), Katherine Hays (CEO & Co-founder, Vivoom), Eric Serra (Head of Digital Channels, FC Barcelona)

Hear from the CEO of Viber, one of the world's largest mobile messaging apps, about how sports brands use Viber to enable massive and passionate sports communities. Viber's new Community functionality is being leveraged by teams, brands, and celebrities to drive tremendous promotional opportunities globally.

Larkin Hall
Register Now
Jim Louderback
Jim
Louderback
CEO
VidCon
Jim Louderback
S 2:45 pm
E 3:25 pm

Channeling Fandom: Empower Millennials and Gen-Z consumers by connecting with their passions

David Alpert (CEO and Executive Producer, Skybound Entertainment, The Walking Dead), Mark Jocson (SVP of Strategic Initiatives & Business Development, Rakuten Viki), Jim Louderback (CEO, VidCon), Masaya Ueno (Chief of Staff & Interim CEO, Rakuten Viki)

In a noisy and competitive media landscape, how can you make sure that your brand cuts through? Hear from superstar content creators and brands about how they are leveraging the power of fandom to connect more deeply with their Gen-Z and Millennial audiences.

Larkin Hall
Register Now
Masaya Ueno
Masaya
Ueno
Chief of Staff & Interim CEO
Rakuten Viki
Masaya Ueno
S 2:45 pm
E 3:25 pm

Channeling Fandom: Empower Millennials and Gen-Z consumers by connecting with their passions

David Alpert (CEO and Executive Producer, Skybound Entertainment, The Walking Dead), Mark Jocson (SVP of Strategic Initiatives & Business Development, Rakuten Viki), Jim Louderback (CEO, VidCon), Masaya Ueno (Chief of Staff & Interim CEO, Rakuten Viki)

In a noisy and competitive media landscape, how can you make sure that your brand cuts through? Hear from superstar content creators and brands about how they are leveraging the power of fandom to connect more deeply with their Gen-Z and Millennial audiences.

Larkin Hall
Register Now
Eric Serra
Eric
Serra
Head of Digital Channels
FC Barcelona
Eric Serra
S 3:35 pm
E 4:05 pm

Pass, shoot, score: Empower Fans through Messaging Apps

Djamel Agaoua (CEO, Rakuten Viber), Katherine Hays (CEO & Co-founder, Vivoom), Eric Serra (Head of Digital Channels, FC Barcelona)

Hear from the CEO of Viber, one of the world's largest mobile messaging apps, about how sports brands use Viber to enable massive and passionate sports communities. Viber's new Community functionality is being leveraged by teams, brands, and celebrities to drive tremendous promotional opportunities globally.

Larkin Hall
Register Now
Paris Loesch
Paris
Loesch
GM, Enterprise
Rakuten Marketing
Paris Loesch
S 5:05 pm
E 5:45 pm

Customers first: Empowering a Superior Customer Experience

Eric Lebre (Associate Vice President, Market and Social Insights, U.S. & Americas, L’Oreal), Denise Fender (Global Director of Digital & Marketing, FitFlop), Andy Sperry (CMO, Renew Co.), Paris Loesch (GM, Enterprise, Rakuten Marketing)

How can we deliver a truly memorable and impactful customer experience? This is the question that every modern company is constantly asking itself. Rakuten Marketing will lead a panel of distinguished global marketers in a discussion about how brands can deliver meaningful shopping interactions that inspire long-lasting relationships.

Polk Hall
Register Now
Michael Tamblyn
Michael
Tamblyn
CEO
Rakuten Kobo
Michael Tamblyn
S 1:55 pm
E 2:25 pm

Empowering Brands to Build Fast and Build to Last

Ryan Holiday (Author, Growth Hacker Marketing), Michael Tamblyn (CEO, Rakuten Kobo)

How do companies like Dropbox, Facebook, AirBnb, and Twitter build to become multi-billion dollar brands without spending a dime on "traditional marketing"? How do companies create perennial sellers in a disposable world? It turns out, real success depends on a dedication to a few core principles. It takes a disciplined mindset to create teams capable of knowing when it's right to deviate from the tried-and-true or the chase for wealth and growth at any cost. Ryan Holiday, bestselling author of books including Growth Hacker Marketing, The Perennial Seller, and Ego is the Enemy, speaks with Rakuten Kobo CEO Michael Tamblyn on how disruptive, counter-intuitive and ultimately human ideas are the engine of success in our fast, distracted and technology-driven world.

Register Now
Andrew Ferrone
Andrew
Ferrone
VP of Pay TV
Roku
Andrew Ferrone
S 9:40 am
E 10:00 am

RAPID GROWTH IN DIGITAL CONTENT WITH USER ENGAGEMENT AND MONETIZATION: ROKU + RAKUTEN TV

Andrew Ferrone (VP of Pay TV, Roku), Jacinto Roca (CEO, Rakuten TV)

Register Now
Jacinto Roca
Jacinto
Roca
CEO
Rakuten TV
Jacinto Roca
S 9:40 am
E 10:00 am

RAPID GROWTH IN DIGITAL CONTENT WITH USER ENGAGEMENT AND MONETIZATION: ROKU + RAKUTEN TV

Andrew Ferrone (VP of Pay TV, Roku), Jacinto Roca (CEO, Rakuten TV)

Register Now
Julia Cunningham
Julia
Cunningham
Radio Host
Entertainment Weekly Radio + SiriusXMU
Denise Fender
Denise
Fender
Global Director of Digital & Marketing
FitFlop
Denise Fender
S 5:05 pm
E 5:45 pm

Customers first: Empowering a Superior Customer Experience

Eric Lebre (Associate Vice President, Market and Social Insights, U.S. & Americas, L’Oreal), Denise Fender (Global Director of Digital & Marketing, FitFlop), Andy Sperry (CMO, Renew Co.), Paris Loesch (GM, Enterprise, Rakuten Marketing)

How can we deliver a truly memorable and impactful customer experience? This is the question that every modern company is constantly asking itself. Rakuten Marketing will lead a panel of distinguished global marketers in a discussion about how brands can deliver meaningful shopping interactions that inspire long-lasting relationships.

Polk Hall
Register Now
Eric Lebre
Eric
Lebre
Associate Vice President, Market and Social Insights, U.S. & Americas
L’Oreal
Eric Lebre
S 5:05 pm
E 5:45 pm

Customers first: Empowering a Superior Customer Experience

Eric Lebre (Associate Vice President, Market and Social Insights, U.S. & Americas, L’Oreal), Denise Fender (Global Director of Digital & Marketing, FitFlop), Andy Sperry (CMO, Renew Co.), Paris Loesch (GM, Enterprise, Rakuten Marketing)

How can we deliver a truly memorable and impactful customer experience? This is the question that every modern company is constantly asking itself. Rakuten Marketing will lead a panel of distinguished global marketers in a discussion about how brands can deliver meaningful shopping interactions that inspire long-lasting relationships.

Polk Hall
Register Now
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