Ameet Shah is one of the foremost authorities in building and deploying advertising technology solutions. Currently he works with Prohaska Consulting clients to help them more effectively improve their marketplace revenues, positioning, strategy, efficiency, analytics, data infrastructure, training, and overall digital transformation.

Ameet’s digital career started at AOL, where he directed strategic campaign management and implementation. He led the business unit advertising integrations during the Time Warner merger, and went on to manage the entire AOL-Time Warner advertising network of over 70 sites, owning responsibility for the advertising revenue of this $150M business unit.

As Gannett’s Director of Advertising Operations, Ameet oversaw a network of 600 properties, supported advertising revenue of $125M, and led systems and solutions evaluations and implementations. He developed their first programmatic business from its origin to a $12M revenue stream.

Mr. Shah also led the development of a video advertising system for Verizon that supported digital media publishers. During his time at comScore, he launched the company’s first programmatic solution improving overall advertising effectiveness.

Ameet is a proud graduate of The Ohio State University. He lives in northern Virginia, just outside Washington, DC, and on weekends enjoys the outdoor life – hiking, kayaking, grilling – and especially touring local wineries.