Eric Benjamin Seufert is a media strategist, quantitative marketer, author, and investor who spent his career working for transformative consumer technology and media companies — including Skype, Wooga (acquired by Playtika) and Rovio, the developer of Angry Birds — before launching Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric is also the author of the book Freemium Economics, published by Elsevier in 2014, and he founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Eric also developed Theseus, an open-source Python library for marketing cohort analysis.

Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog. Eric’s writing has been featured in The Information, Business Insider, and the Harvard Business Review, and he has been quoted in The Wall Street Journal, The Economist, The New York Times, The New Yorker, The Sunday Times, and The Financial Times, among others. Eric holds an undergraduate degree in Finance from the University of Texas at Austin and an MA in Applied Economics from University College London, where his studies were fully funded by the European Commission on an Erasmsus Mundus scholarship.