From Search to Suggestion: How Gen AI is Rewiring the Path to Purchase
Tuesday, 10:00 AM
McArthur 4
Generative and agentic AI are redefining the consumer journey, making shopping frictionless from discovery to purchase. This session reveals how AI search engines decide which brands and publishers to recommend and what that means for how you create content and build your partner network. We'll show you how to turn AEO intelligence into a smarter strategy, and what the brands already winning in AI search are doing differently. Walk away with actionable strategies to optimize for AI and cultivate lasting success in this new era of commerce.
