The Lineup

Rakuten is all about Rewarding Experiences. Throughout Optimism attendees can earn points to redeem for prizes onsite at the event. When you scan your badge at specific locations and participate in event activities, you'll earn points for a variety of prize levels and experiences!  

The Agenda

Select a Curated Program
By Theme

Connection Room

Monday, 10:00 AM

The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting. If you'd like a reserved table or a private meeting room for the entirety of the conference, please view our sponsorship offerings.

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Registration

Monday, 10:00 AM
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

New Attendee 101

Monday, 1:00 PM
New to Rakuten Optimism or just looking to kick things off with a bang? This engaging and informative session is designed to set you up for success! Hosted by two seasoned Rakuten pros, we’ll share insider tips on navigating the venue, mastering the schedule, and making the most of your time at the event. Plus, you’ll have a chance to win exciting prizes (like for the attendee who traveled the farthest!) and discover our favorite must-attend sessions. Don’t miss this opportunity to start your Optimism experience on the right foot!
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Connection Room

Tuesday, 8:00 AM

The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting.If you'd like a reserved table or a private meeting room for the entirety of the conference, please view our sponsorship offerings.

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

New Attendee 101

Tuesday, 8:45 AM
New to Rakuten Optimism or just looking to kick things off with a bang? This engaging and informative session is designed to set you up for success! Hosted by two seasoned Rakuten pros, we’ll share insider tips on navigating the venue, mastering the schedule, and making the most of your time at the event. Plus, you’ll have a chance to win exciting prizes (like for the attendee who traveled the farthest!) and discover our favorite must-attend sessions. Don’t miss this opportunity to start your Optimism experience on the right foot!
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Sessions

Tuesday, 9:30 AM
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Lunch

Tuesday, 12:30 PM
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Sessions

Tuesday, 1:30 PM
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

🏆The Golden Link Awards: A Golden Age Gala

Tuesday, 5:30 PM

Step back in time with us and join the Secret Society of Optimists at the Golden Age Gala. Think Great Gatsby as we delve into the Arizona Biltmore’s rich history, inspiring a color palette of black, gold, ivory, and emerald, paired with a semi-formal dress code. Throughout the evening, you’ll be delighted by strolling and stationary entertainment.

Dinner will begin at 5:30 pm, the Golden Link Awards at 6:45 pm, followed by celebrations at 8 pm.

  • Celebration
  • For Advertisers
  • For Agencies
  • For Publishers

Breakfast

Wednesday, 8:00 AM
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Connection Room

Wednesday, 8:00 AM

The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting. If you'd like a reserved table or a private meeting room for the entirety of the conference, please view our sponsorship offerings.

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Sessions

Wednesday, 9:00 AM
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Executive Remarks

Wednesday, 10:15 AM
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Keynote

Wednesday, 10:45 AM
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Lunch

Wednesday, 11:45 AM
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Dine & Demo (Product Demos)

Wednesday, 12:00 PM
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Sessions

Wednesday, 1:00 PM
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Pickleball 101 & Tournament

Wednesday, 2:30 PM

We are hosting our fourth annual pickleball tournament! Sign-ups will take place on the court. We'll host a Pickleball 101 for anyone looking to learn the game or refresh their skills ahead of the tournament play beginning at 3 pm. Additional details to be shared closer to the event. Spectators are welcome!

 

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Product Demos

Wednesday, 3:15 PM
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Finance/Travel Session & Mixer

Wednesday, 3:15 PM
  • Connection
  • For Advertisers
  • For Publishers

✨Closing Party: Disco(very) in the Desert

Wednesday, 5:30 PM

Unwind under the desert sky as we close the week with a tranquil, wellness-first evening infused with a subtle sparkle and thoughtful nods to our heritage. Set on the Spire Lawn, the natural beauty of the resort takes center stage, complemented by ample lounge seating where the sounds of desert house meet disco edits. 

Explore immersive activations like scent blending, candle pouring, Japanese facial rituals, and more. A serene yet celebratory farewell designed to restore, reflect, and shine. 

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Official sponsors

Gold Level Partners

Give your brand the spotlight. All eyes will be on Optimism 2026, so maximize your exposure with one of our many sponsorship options. See how you can make a splash or reach out to our team for a bespoke opportunity.

JOIN THE ACTION