The Lineup

Rakuten is all about Rewarding Experiences. Throughout Optimism attendees can earn points to redeem for prizes onsite at the event. When you scan your badge at specific locations and participate in event activities, you'll earn points for a variety of prize levels and experiences!  

The Agenda

Select a Curated Program
By Theme

Registration

Monday, 10:00 AM
Frank Lloyd Wright Foyer & McArthur Foyer
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Connection Room

Monday, 10:00 AM
McArthur 1 - 3

The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting. Be sure to scan your badge, you can earn points once every hour!

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Optimize Your Optimism 2026: Your Strategic Guide

Monday, 1:00 PM
McArthur 4
Ready to truly optimize your Rakuten Optimism 2026 experience? Join two seasoned Rakuten experts for an essential session designed to unlock your full potential at this year's groundbreaking event. With a new location to explore, we'll provide a comprehensive walkthrough of the entire schedule – from must-attend sessions and innovative activations to navigating the venue, understanding logistics, and making the most of every networking opportunity. We'll share insider best practices to ensure you connect, learn, and strategize effectively. Plus, stay for a chance to win exciting prizes!
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Breakfast

Tuesday, 8:00 AM
Frank Lloyd Wright & McArthur

Registration

Tuesday, 8:00 AM
Frank Lloyd Wright Foyer & McArthur Foyer
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Connection Room

Tuesday, 8:00 AM
McArthur 1 - 3

The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting. Be sure to scan your badge, you can earn points once every hour!

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Optimize Your Optimism 2026: Your Strategic Guide

Tuesday, 8:30 AM
McArthur 4
Ready to truly optimize your Rakuten Optimism 2026 experience? Join two seasoned Rakuten experts for an essential session designed to unlock your full potential at this year's groundbreaking event. With a new location to explore, we'll provide a comprehensive walkthrough of the entire schedule – from must-attend sessions and innovative activations to navigating the venue, understanding logistics, and making the most of every networking opportunity. We'll share insider best practices to ensure you connect, learn, and strategize effectively. Plus, stay for a chance to win exciting prizes!
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

The New Global Playbook

Tuesday, 9:00 AM
McArthur 4

Explore how leading affiliate marketers from around the world are shifting from traditional advertising to performance-driven partnerships by leveraging full funnel partner types and creator relationships for authentic, high-converting global campaigns. This session provides a new, future-forward playbook for scaling revenue, building trust-based partnerships, and integrating AI into creator-led affiliate strategies for 2026 and beyond.

Julia Schwartz
Julia Schwartz
Senior Manager, Affilaites
Free People
Nick Fletcher
Nick Fletcher
SVP, Global Retail & EMEA
Rakuten
Kyndal Shewmake
Kyndal Shewmake
VP, Digital Marketing & Finance
JD Sports
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

From Search to Suggestion: How Gen AI is Rewiring the Path to Purchase 

Tuesday, 10:00 AM
McArthur 4

Generative and agentic AI are redefining the consumer journey, making shopping frictionless from discovery to purchase. This session reveals how AI search engines decide which brands and publishers to recommend and what that means for how you create content and build your partner network. We'll show you how to turn AEO intelligence into a smarter strategy, and what the brands already winning in AI search are doing differently. Walk away with actionable strategies to optimize for AI and cultivate lasting success in this new era of commerce.

Seth Besmertnik
Seth Besmertnik
CEO and Co-Founder
Conductor
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Rewarding Experiences

Tuesday, 10:00 AM
Throughout Rakuten Optimism Conference

Maximize your Rakuten Optimism experience and get rewarded along the way! Scan your badge at key event moments to earn points. Whether you are attending sessions or exploring interactive spots like the Kobo Corner, you can unlock reward tiers and redeem for items and experiences. Simply look for the purple star icon on your event map to identify all eligible locations for redemption. Full details on how to earn, redeem, and monitor your standing on the live leaderboard will be available on the Get Rewarded page within the app.

Executive Remarks

Tuesday, 11:00 AM
Frank Lloyd Wright EF
Amit Patel
Amit Patel
CEO & President
Rakuten International
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Lunch

Tuesday, 12:00 PM
Frank Lloyd Wright & McArthur
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Dine & Demo (Product Demos)

Tuesday, 12:00 PM
McArthur 4
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Publisher Spotlight

Tuesday, 1:00 PM
McArthur 4

1:00 PM  - 1:10 PM: Affinity Global
1:10 PM  - 1:20 PM: Audiohook
1:20 PM - 1:30 PM: tvScientific

  • Connection
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Proving Affiliate’s Value and Overcoming the MMM Gap

Tuesday, 2:00 PM
McArthur 4

Media & Marketing Mix Modeling (MMM) often underrepresents affiliate marketing's true contribution, leading to misperceptions and tighter budgets. This session will dissect why affiliate's impact is obscured in current MMM frameworks, particularly against impression-based channels. We will explore solutions and best practices for better integration and alternative solutions, ensuring affiliate marketing's strategic value is recognized by key stakeholders.
 

Ameet Shah
Ameet Shah
Partner, Global SVP Publisher Operations and Tech Strategy
Prohaska Consulting
Sumair Seth
Sumair Seth
Vice President, EMEA
Ipsos
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

🏆The Golden Link Awards: A Golden Age Gala

Tuesday, 5:30 PM
Frank Lloyd Wright Foyer, EF & Gold Room

Step back in time with us and join the Secret Society of Optimists at the Golden Age Gala. Think Great Gatsby as we delve into the Arizona Biltmore’s rich history, inspiring a color palette of black, gold, ivory, and emerald, paired with a semi-formal dress code. Throughout the evening, you’ll be delighted by strolling and stationary entertainment.

Dinner will begin at 5:30 pm in the Frank Lloyd Wright foyer, the Golden Link Awards at 6:45 pm in the adjoining ballroom, followed by celebrations at 8 pm in the Gold Room. All attendees are welcome to attend the event. Seating is open. 

Adam Mamawala
Adam Mamawala
Comedian & Emcee
  • Celebration
  • For Advertisers
  • For Agencies
  • For Publishers

Breakfast

Wednesday, 8:00 AM
Frank Lloyd Wright & McArthur
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Connection Room

Wednesday, 8:00 AM
McArthur 1 - 3

The Connection Room is open for meetings booked in advance of the event. When booking through the app you have the ability, based on availability, to select a table for four to hold your meeting. Be sure to scan your badge, you can earn points once every hour!

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

AI-Powered Personalization: Capitalizing on Real-Time Intent

Wednesday, 9:00 AM
McArthur 4

In today's competitive market, dynamic personalization driven by offers and incentives is crucial for cultivating lasting loyalty. As consumers use AI shopping tools, brands gain unprecedented access to real-time intent data. This session explores how leveraging these high-intent moments with AI empowers brands to deploy dynamic personalization strategies, driving deeper engagement and ensuring success in the new era of commerce.
 

Carl Lurie Kalapesi
Carl Lurie Kalapesi
CCO
Rakuten
Venice Gell
Venice Gell
Director, Global Affiliate & Referral Marketing
iHerb
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Rewarding Experiences

Wednesday, 10:00 AM
Throughout Rakuten Optimism Conference

Maximize your Rakuten Optimism experience and get rewarded along the way! Scan your badge at key event moments to earn points. Whether you are attending sessions or exploring interactive spots like the Kobo Corner, you can unlock reward tiers and redeem for items and experiences. Simply look for the purple star icon on your event map to identify all eligible locations for redemption. Full details on how to earn, redeem, and monitor your standing on the live leaderboard will be available on the Get Rewarded page within the app.

Headline Session: From Discovery to Conversion: Performance Marketing as the Constant in Consumer Change

Wednesday, 11:00 AM
Frank Lloyd Wright EF
Guy Raz
Guy Raz
Host & Founder
"How I Built This" & Built-It Productions
Zack Kass
Zack Kass
Former Head of GTM
OpenAI
Eric Seufert
Eric Seufert
Analyst
Hercules Media
Clayton Nelson
Clayton Nelson
VP of Enterprise Alliances and AI
Expedia Group
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Lunch

Wednesday, 12:00 PM
Frank Lloyd Wright & McArthur
  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Dine & Demo (Product Demos)

Wednesday, 12:00 PM
McArthur 4
  • Inspiration
  • For Advertisers
  • For Agencies
  • For Publishers

Pickleball 101 & Tournament [Rewarding Experience]

Wednesday, 2:30 PM
Pickleball Courts (behind the spa with tennis courts)

We are hosting our fourth annual pickleball tournament! Sign-ups will take place on the court. The court is about a 10 - 15 minute walk from the conference center.

We'll host a Pickleball 101 for anyone looking to learn the game or refresh their skills ahead of the tournament play beginning at 3 pm. Winners will receive Vessel pickleball paddle bags - an all-in-one pickleball game day essential!

New players and spectators are also welcome!

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Building Consumer Trust in Modern FinServe

Wednesday, 3:00 PM
McArthur 4

As AI-powered search and financial tools reshape how consumers discover and compare products, the role of trust, from editorial authority to regulated guidance, is being redefined. Join us as these industry leaders explore emerging consumer trends alongside the growth of compliance and what it means for performance and affiliate marketers in the FinServe industry.

Erin Warren
Erin Warren
SVP, Commercial Strategy & GTM
Rakuten
Casey McNulty
Casey McNulty
camcnulty@thepointsguy.com
The Points Guy
  • Connection
  • For Advertisers
  • For Publishers

Navigating the Modern Traveler Consumer Journey

Wednesday, 3:30 PM
McArthur 4

Join us as we explore how today’s travel consumer is evolving, from search and discovery, to booking behavior and what those shifts mean for advertisers and publishers navigating an increasingly complex path to purchase. Featuring new insights from travel consumer data, we will highlight how affiliate is uniquely positioned to build trust and drive growth across the modern travel journey.

Missy Goldberg
Missy Goldberg
Marketing - Director, Marketing
Rakuten
Megan Gaffey
Megan Gaffey
Sr. Director, Publisher Partnerships NA
Rakuten
Carissa Flinders
Carissa Flinders
Director, Affiliate
ShopMy
Adrian Fagerlund
Adrian Fagerlund
Co-Founder
Linkby

Finance and Travel Mixer

Wednesday, 4:15 PM
Cottage Lawn B

✨Closing Party: Disco(very) in the Desert

Wednesday, 5:30 PM
Spire Lawn & Cottage Lawn A

Unwind under the desert sky as we close the week with a tranquil, wellness-first evening infused with a subtle sparkle and thoughtful nods to our heritage. Set on the Spire Lawn, the natural beauty of the resort takes center stage, complemented by ample lounge seating where the sounds of desert house meet disco edits. 

Explore immersive activations like scent blending, candle pouring, Japanese wellness rituals, and more. A serene yet celebratory farewell designed to restore, reflect, and shine. 

  • Connection
  • For Advertisers
  • For Agencies
  • For Publishers

Official sponsors

 

Gold Premier Partner

Silver Premier Partner

Give your brand the spotlight. All eyes will be on Optimism 2026, so maximize your exposure with one of our many sponsorship options. See how you can make a splash or reach out to our team for a bespoke opportunity.

JOIN THE ACTION