Social Commerce 2.0: Leveraging Creators and Emerging Trends to Drive Purchase Behavior

Social media is no longer just a space for content. It’s a driving force behind modern commerce, with creators and short-form video shaping how consumers discover and buy products. This session uncovers how brands can harness the influence of the creator economy, decode Gen Z and Gen Alpha shopping behaviors, and turn platforms like TikTok and Instagram Reels into high-impact sales channels. Learn how to craft compelling social commerce strategies, build authentic influencer partnerships, and track key performance metrics to maximize ROI in an ever-evolving digital marketplace.